It may seem like a contradiction, but sustainability is actually about change, (i.e.: not remaining the same). In the same way that the private sector, government and other parts of our society continuously undergo change, it makes sense that our cultural organizations reassess their relationships to an evolving world and alter their operations accordingly. Either by choice or by external forces, museums will change, because the world we live in can not be sustained as we live now, and if we try to hold museums still, using traditional markers of success and performance, we do a disservice both to museums and to the communities they purport to serve. In this article, the author attempts to provide a glimpse into the complex topic of sustainability and open the doors to how museums can better address our current culture-which is, he argues, completely unsustainable.