The conventional view of tourism’s past is dominated by the history of western cultural experience. Tourism starts with the wealthy, with images of prestigious visits to spas and seaside resorts, Grand Tours and the activities of business entrepreneurs such as Thomas Cook, before it begins to filter down the social ladder. This paper argues that more attention should be paid to tourism’s past in non-western societies and cultures and to the more ordinary and routine practices of a wider cross-section of the population. It is too simplistic to portray tourism’s evolution as a geographical process of diffusion from one or two core areas and a social process of downward movement from the affluent. Reasons for the prevailing image of tourism’s past are suggested and several ideas are proposed for broadening research into its history.
