Market exchange is neither necessary nor sufficient for mutual gain. It is not necessary because innumerable exchanges occur without benefit of the market and because many unreciprocated acts also yield satisfaction to both giver and recipient. It is not sufficient because market exchanges often create not only satisfactions, but also the needs they satisfy, and anything that gives rise to both a need and its satisfaction is of little or no use to anyone. In looking at the psychology and economics of motivation, the author expresses ideas different from the economist’s world view.