Business Time Perceptions and National Cultures: A Comparative Survey
Author(s)
Usunier, Jean-Claude G.
Abstract
Behavior in relation to time is strongly influenced by cultural patterns. It often generates misunderstandings, especially in international marketing negotiations. This paper explores the relevant literature and develops an empirical approach across five countries. Results show that developing countries tend to favor ideal economic time. this largely contradicts their actual behavior, and many be a source of increased misunderstanding with business-people coming from actual economic time countries.
