Cultural Policy as Marketing Strategy: The Economic Consequences of Cultural Tourism in New York City
Author(s)
Martorella, Rosanne
Abstract
Since World War II, New York City has exercised enormous influence on the economic and cultural life of the United States. Highlighting the role of the arts in the city’s economy has been a major strategy used in obtaining funds for the arts. A 1996 study stated that the arts represent a $11.1 billion industry in NYC, providing an important source of employment and tax revenues. Consequently, the city provides a major example of the dilemmas in the use of culture in the economic development of a city. In this chapter, the author discusses the role of economic impact studies and the effects of urban cultural policies that emphasize the economic consequences of arts spending, using NYC as a case study.
