Transnational Advertising: Some Considerations of the Impact on Peripheral Societies
Author(s)
Janus, Noreene
Abstract
The explosive growth of transnational advertising began in the 1960’s and the 1970’s as competition forced U.S. corporations to seek out foreign markets. Recently, high rates or income growth in Latin America have attracted the attention of transnational agencies. The resulting flood of advertising has produced a variety of changes in Latin America’s economic, social, cultural, and political domains.
