Investigators have recently made impressive progress in multiple areas of sociophonetics. One area is the use of increasingly sophisticated phonetic analysis, which is demonstrating that very fine phonetic detail is used for the construction of social identity. A second area is the use of ethnographic approaches, which enable researchers to break free from using traditional social categories that may not be relevant for a particular group of speakers, and to investigate in depth the social meaning of particular phonetic variants. A third area is the application of experimental techniques to probe listeners’ uses of sociophonetic detail in speech perception. These research directions are currently pursued by largely disjoint research communities, and the innovations are seldom combined within the scope of a single study. We argue that it is the combination of all these approaches that holds the key to an integrated understanding of how phonetic variation is produced, performed, and perceived in its social context.