The Culture-Ideology of Consumerism in the Third World
Author(s)
Sklair, Leslie
Abstract
These selections develop the thesis that consumerism is spread to the Third World by a global capitalist class that has followed the expansion of transnational corporations. Utilizing a novel Global System model, the author first illustrates that transnational corporations have spread consumerism worldwide by dominating Third World media. The author then examines the rise of consumerism in Shanghai, a relatively affluent city in China.
