Notes Toward a New Future: Applied Anthropology in Century XXI
Author(s)
Hackenberg, Robert A.; Hackenberg, Beverly H.
Abstract
We are challenged to define a new applied anthropology to meet the terms and conditions of a new century. First, it requires us to recognize the epigenetic transformation in the sociocultural landscape that defines our field. The new landscape is shaped in the image of globalization: the worldwide expansion of neoliberal political structures and the capitalist economies which they facilitate and promote both at home and abroad. Second, we must cultivate new working relationships with the emerging social components occupying that landscape–supergovernmental units (World Bank, diversified corporations, global NGOs) at the top and microlevel indigenous peoples’ organizations often victims of capitalist expansion–at the bottom. Third, we need to acquire and manipulate the concepts and processes that define this landscape as scientists see it. Finally, we must build models to apply this revised mindset to the improvement of the quality of life for those who request our services. Applied anthropology must “come of age” in this kaleidoscopic environment. We can’t go back to Samoa! New research strategies based on methodological individualism are being tested. New ways of reading recent history to produce strings of contingencies and connections have analytical value. Intervention models based on political ecology are coming into use. And our professional organizations are exploring opportunities for engagement with critical issues. Perhaps, as Paul Bohannan suggested a quarter century ago, “applied anthropology will provide leadership toward the policy sciences” and upgrade our professional status in the future which, beyond any doubt, lies ahead.
