Transnational Corporations and Third World Consumption: Implications for Competitive Strategies
Author(s)
Jenkins, Rhys
Abstract
This discusses the ways in which competitive strategies of TNCs affect consumption patterns in Third World countries. The impacts include the creation and introduction of new products, advertising expenditure and influence on the amount and nature of investment in infrastructure. Critics argue TNCs respond only to local elites and their “bottom lines”, while supporters claim that TNCs respond to market demand and local conditions.
