The end-all way to judge American life is by its production numbers. This country holds production in the highest, most important category. Galbraith recommends that production can be increased by eliminating idleness, increasing efficiency through technical advances, increasing the supply of labor, increasing the supply of capital, and technological innovation. The author argues that not enough emphasis is put on technological innovation. He states that if society invested more in such endeavors, production would be benefit greatly. Galbraith also chides society for placing greater emphasis on certain frivolous goods while treating other, more significant services with regret. He believes that private services are often held to greater standards than public services because the former is a more convenient institution.