Galbraith argues that if modern corporations must manufacture both goods and the desire for the goods it manufactures, the efficiency of the former decreases. America was built on the basis that the world owed no man a living and thus a man must work in order to eat. To do anything less would be both detrimental to himself and offensive to society. Unfortunately, most modern jobs do not affect the outcome of society as much as they used to due to the massive increase in luxury-related jobs. Thus a factory worker who quits his job does not necessarily have any negative effect on society. Galbraith concludes that society cannot reap the rewards of affluence if people do not solve this problem.