The New Dynamic of Blockbuster Exhibitions: The Case of Brazilian Museums
Author(s)
Sepulveda dos Santos, Myrian
Abstract
Many European and North American museums have increasingly adapted to the new communication era. They have opened up a new cultural flux and attract millions of visitors each year. In Brazil, we have observed in recent years the acceptance of new temporary and international exhibits. What is the meaning of the new exhibiting strategies, since the most important and traditional national museums still face stagnation? Can they be considered as part of a process of democratization and reflexivity or accused of capitulating to the consumer society? This article proposes to analyze the production, diffusion and reception of recent Brazilian exhibitions. This analysis will be carried out in relation to the hierarchy of norms, values and practices present in Brazilian society.
