An Unsupported Common View: Comparing Japan and the U.S. on Individualism/Collectivism
Author(s)
Takano, Yohtaro; Osaka, Eiko
Abstract
It has long been believed that the Japanese are more collectivistic than the Americans. To assess the validity of this common view, we reviewed 15 empirical studies that compared these two nations on individualism/collectivism. Surprisingly, 14 studies did not support the common view; the only study that supported it turned out to bear little relevance to the ordinary definition of individualism/collectivism. An examination of the supportive evidence of the common view disclosed that this view had been formed on an unexpectedly flimsy ground. It further turned out that the wide acceptance of the common view may have been the result of the fundamental attribution error, which may have led to an underestimation of situational factors in interpreting the past obviously collectivistic behavior of the Japanese.
