Cross-Cultural Social and Organizational Psychology
Author(s)
Bond, Michael Harris; Smith, Peter B.
Abstract
The integration of global differences in social behavior would aid the study of cross-cultural psychology. The methodological problems involved in setting up a valid framework include bias in sampling of national cultures, analysis of cross-cultural data favoring individualistic values, and the use of national affiliation. The process of universalizing psychology is difficult, but progress is being made.
