Many in the West believe the world is moving toward a single, global culture that is basically Western. This belief is arrogant, false, and dangerous. The spread of Western consumer goods is not the spread of Western culture. Drinking Coca-Cola makes a Russian no more Western than eating sushi makes an US citizen Japanese. As countries modernize, they may westernize in superficial ways, but not in the most important measures of culture – language, religion, values. In fact, as countries modernize, they seek refuge from the modern world in their traditional, parochial cultures and religions. Around the globe, education and democracy are leading to indigenization. As the power of the West ebbs, the rest will become more and more assertive. For the West to survive as a vibrant and powerful civilization, it must abandon the pretense of universality and close ranks. Its future depends on its unity. The people of the West must hang together, or they will hang separately.
