Media, Bureaucracy, and the Success of Social Protest: Newspaper Coverage of Environmental Movement Groups
Author(s)
Corbett, Julia B.
Abstract
Newspaper coverage of environmental groups was studied to determine whether organizational bureaucracy aids or hinders the success of social protest. Identifying a curvilinear relationship between bureaucracy level and media success, the study found that environmental groups with a medium degree of bureaucratization, as opposed to groups with higher and with low degrees of bureaucratization, were most successful as far as receiving coverage and being featured prominently in newspapers are concerned. Low bureaucracy groups, on the other hand, received virtually no coverage from newspapers.
