Warden + Virtuoso + Salaryman = Priest: Paradigms within Japanese Shinto for Religious Specialists and Institutions
Author(s)
Nelson, John K.
Abstract
Japanese Shinto priests are harnessing every available resource to survive in an increasingly profit oriented society. Their shrines are exhibiting signs of commercialization such as parking lots, wedding halls, and festivals which attract much needed contributions from the community. Such changes are imperative because modern Japanese society mandates economic independence and flexibility to social realities.
