Food and Beverage Marketing to Children and Youth: Trends and Issues
Author(s)
Palmer, E. L.; Carpenter, C. F.
Abstract
Trends and issues in food and beverage marketing to children and youth are examined with special focus upon the range and types of techniques and venues of children’s advertising and the appeals utilized. Particular attention is given to direct and indirect marketing approaches, their distinctions, and their implications. The general impact of these trends upon health and nutrition patterns and the need for an integrated, global approach to obesity are discussed.
