On Being Sad and Evasive: Affective Influences on Verbal Communication Strategies in Conflict Situations
Author(s)
Forgas, Joseph P; Cromer, Michelle
Abstract
Does mood influence people’s tendency to engage in evasive, equivocal communication when facing conflict situations? Based on recent affect-cognition theories and research on verbal communication, this experiment predicted that negative mood should increase, and positive mood decrease the level of verbal evasiveness in conflict situations, and that high situational conflict should magnify these mood effects. Participants underwent a happy or sad audiovisual mood induction, and then produced verbal responses to low- and high-conflict situations using structured as well as open-ended responses. Results indicated that affect and conflict severity had an interactive influence on evasiveness and equivocation: negative affect produced significantly more evasiveness than positive affect, and these effects were greater in high than in low-conflict situations. These results are discussed in terms of the cognitive strategies that mediate mood effects on verbal communication. The implications of the findings for everyday communication situations, and for current affect-cognition theorizing are considered.
