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ABOUT SSL
History
Contributors
DISCIPLINES
Anthropology
Economics
History
Philosophy
Political Science
Social Psychology
Sociology
SPECIAL COLLECTIONS
Evolving Values for a Capitalist World
Frontier Issues in Economic Thought
Galbraith Series
Global History
NEWSLETTER
Marketing, Persuasion, and Propaganda
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Social Psychology
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Social Cognition
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Marketing, Persuasion, and Propaganda
Welcome to Marketing, Persuasion, and Propaganda
Attitude Change: Persuasion and Social Influence
Attitudes and Persuasion
Consumer Psychology: Categorization, Inferences, Affect, and Persuasion
Determining the Optimal Level of Media Spending
Effects of Television Sitcom Exposure on the Accessibility of Verbally Aggressive Thoughts
New Perspectives and Evidence on Political Communication and Campaign Effects
On Covert Communication in Advertising
Patterns of Prosocial Reasoning in Indian Children
Reel Bad Arabs: How Hollywood Vilifies a People
Religious Ideology, Hindu Women and Development in India
Self-Religiosity, Father’s Attitude and Religious Education in the Moral Behaviour of Adolescents
The Double-edged Sword of Providing Information about the Prevalence of Safer Sex
The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion
The Relationship of Character Structure to Persuasive Communication in Advertising
When Does Advertising Have an Impact? A Study of Tracking Data
Social Cognition
Attitude, Emotions and Well-Being
Communication
Eurocentrism, Colonial and Post-Colonial Issues
Identity
Marketing, Persuasion, and Propaganda
Motivation
Perception, Judgment and Mental Representation
Motivation
Perception, Judgment and Mental Representation
Prejudice, Stigma and Discrimination
Race and Ethnicity